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Myntra’s Chief Executive Officer (CEO) Ananth Narayanan Resigned

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Key Myntra leaders such as chief executive officer (CEO) Ananth Narayanan, chief revenue officer Mithun Sundar, who took charge in April, and human resources head Manpreet Ratia, who also oversaw operations, supply chain and customer experience at Myntra, have resigned, said the people cited above, requesting anonymity.

Myntra’s chief executive officer (CEO)’s position is set to be abolished, and Flipkart executive Amar Nagaram has been tasked with heading Myntra, three people directly aware of the developments said. Flipkart has also attempted to retain key personnel at Myntra, offering retention bonuses and packages to 50-75 key executives and employees, the people cited above said.

The retention packages have, however, not been offered to those at the senior vice president level, they added. The Economic Times newspaper reported on Friday that Narayanan could leave Myntra and Nagaram could be made the head of the fashion retailer.

Another key Myntra leader, Manohar Kamath, who joined the online fashion retailer from Shoppers Stop in 2016, has been moved to Flipkart’s fashion unit, where he will report to Flipkart fashion head Rishi Vasudev, the people cited above said. While about 150-200 people have already been laid off across Myntra and Jabong, another fresh round of lay-offs is expected over the coming weeks, the people cited above said. Mint could not immediately ascertain the number of lay-offs that will take place across Myntra and Jabong. It is still unclear whether Flipkart will choose to keep the Jabong brand and platform alive for the long haul. While Jabong will continue to operate for now, Flipkart may shutter the platform after a few months, the people cited above said.

While Myntra has been growing fast, Jabong has struggled. Myntra bought Jabong in July 2016 from Rocket Internet for $70 million mainly to avoid a rival buying it.

Myntra’s chief technology officer Jeyandran Venugopal is expected to be moved to Flipkart in a new role. According to the people cited above, Venugopal is being moved to a new role in the Flipkart storefront merchandising team.

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